b'Q: How do you look afterQ: Does this result in goodQ: How do you see staff at a time when contentstaff retention levels? the role of people in moderated services for user- A:Yes, it does. We havecontent management generated content are fasta high level of retentionmoving forward?becoming a C-suite priority? because of the culture andA:People will always matter. A:Content moderatorsthe sense of community.The future of work in content indeed get to see the worstWe pay people abovemoderation is greater of humanity. Were a people- market rates, and we wanttransparency. We need to be based business and believeto work with clients with aopen, out, and proud that we that people should not besocial mission. We aim toare the real people behind treated just as workers.pay people 10-15% abovethe brands. We are dealing Theyre the invisible heroesmarket rate. Why? Becausewith brand risk, we are in the of the internet that filter outwe want to empower staff.Philippines, and were proud the worst of human behavior.That way, you get higherof this role. Why? Because We are taking criminal actsproductivity, higher qualitywere the ones protecting the off the Internet, and wescores, and more alignmentworlds community from the dont see people as justwith your value propositionworst of humanity.worker bees. These peopleas a company. We dont believe are acting as curators for the visual experience. WereQ: Does your journey informhumans are inherently moderating based on valuesthese values? What attractedselfish. We believe of quality, safety, decency,you to the BPO world? humans are ultimately and intelligence.A:Yes, my values do owe apowerful if they can But our people are verylot to my upbringing. I grewliberate their best motivated and they have aup in a rice field in Korea, andselves. We support lot of heart and soul. Humansmy grandfather and father were rice farmers. I movedthis through a are built for challenge andto America and went on torobust management constant complexity. Thats where we soar, and thatsteach social entrepreneurshipinfrastructure, solid why our people are the mostat a leading university. Theone-on-one mentoring, important thing. issue of poverty was neverand intense emotional We take care of theirfar away from the discussionsintelligence training.psychosomatic needs.we would have in class, and They absorb a lot of toxicI wanted to participate in material and this canthat problem by empowering sometimes manifest itself inpeople. The area where I physical illness. So we havethought I could make the professional psychologists thatmost impact was in an work with all the moderators.emerging market working But we also use the contentfor a BPO. Im fundamentally as motivation. We dont seeinterested in the development of people that have businessCompany name:the job as removing x amountimplications. Enshored of inappropriate content. TheBased:job is to protect your child andLong Beach, California everyones children and keepProvides: Support for the Internet safe. There is adisruptive start-ups critical social mission at theby delivering tailored heart of what we do.outsourcing solutions Its very much a Coach CarterMore info: enshored.com approach. Year started: 201431'