Scaling Made Simple – Strategy #3: Outsource Non-value Added Activities


It’s been estimated that over 90% of Fortune 500 companies use some sort of outsourcing to assist with their operations. There’s a reason for that! 

As businesses grow, processes naturally need to be added and tweaked. Some of these add real value to your bottom line, but some don’t. Many companies claim that their customer service function is a real value-add, but do you have data that proves you actually add customers because of it?


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It’s very hard to do everything perfectly, and the implication of spending too much focus on non-value adding work is that the core business functions are being underserved. That doesn’t mean that those processes should be forsaken or done with less effort, however. 

This is where outsourcing can be a game-changer. It’s essential for growing companies to seek outside assistance, but the following conditions should be met:

  • There is enough scale in the process.
  • An outsourced partner can be found who will not only deliver the same level of service but for less management oversight and ideally a lower total cost.

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A recent Duke University study cited on of 100 companies in the Fortune 500 found that respondents were overwhelmingly satisfied with their outsourcing operations. Seventy-two percent said their implementations met or exceeded expected savings. The reason for that is that outsourcing has moved beyond cost savings to truly adding value. This means your own team can shift efforts from activities that don’t add value, to ones that directly impact your bottom line. Partnering with an outsourcing company with a deep stable of agents worldwide enables a company to quickly scale up or down based on demand. 

Want to learn more about ways to scale quickly and efficiently? Check out our in-depth white paper: Scaling Made Simple: 5 Tactics to Help Growing Companies.

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