Context
Every month, subscription box company Rocksbox ships customers hand-selected fashion accessories and jewelry. If a customer loves an item, they can purchase it. As a “Netflix for jewelry” concept, their customers loved this model. However, having grown into a well-established brand from a home-based business, the company was ready to scale and needed to expand its team.
Challenge
Finding stylists with a knack for selecting the ideal fashion accessories for individual customers proved challenging. They had tried building a global network of subcontracted remote workers to help meet customer demand. Managing so many independent contractors made it unscalable. The role needed a specific set of creative skills, perspectives, and training.
Solution
After working with Enshored, Rocksbox can now scale their offer of individualized style suggestions that attract customers to their brand.
We helped them to define the team structure. We collaboratively concluded three areas to guide us when growing the team:
- Skills: Hire stylists who could select inventory that customers would fall in love with, enough to purchase.
- Training: A scalable training methodology for successful styling
- Cost-effectiveness: Ultimately deliver a positive ROI.
We hired the team.
Impact
42%
reduction in styling cost per shipment
+11%
increase in no. of customer feedback reviews
58%
less time to curate a shipment for customers
19%
more daily shipments
+11%
purchase conversions
“Enshored impressed us by really taking the time to understand our business and what our needs are. We don’t have to do hand-holding in terms of training, which is great! It gives us the freedom to do other things.”
Debbie Shen | Rocksbox Director of Member Experience