(This article originally appeared on www.inc.com.)
The surprising lessons learned from a B2B Entrepreneur
A lot is written about the importance of your first clients in any business. There is a lot of opinion on working with friends and family too. Most business writing on the subject seems to mostly refer and apply predominantly to retail and creative businesses. It generally covers the ground on subjects such as working with people who expect stuff for free, or for fees to be heavily discounted, and not valuing your time and effort. Much of these writings tends to paint a picture of relationships that are devoid of professionalism when having your friends as business clients. Less is discussed about working in a B2B setting beyond the cliche of “there are no friends in business.”
When a company is just starting out, having everyone in one office can have a lot of advantages. That energy is hard to replicate! But there are some disadvantages, and those become apparent as a business grows.
When businesses are growing rapidly, the focus is generally on revenue and getting more of it, and not necessarily on how you deliver that product or service. This can create large inefficiencies in the daily processes that your team is working on. In particular, growing a business can be like reinventing the wheel as there is no time to go outside and work out how others solve this problem.
It’s been estimated that over 90% of Fortune 500 companies use some sort of outsourcing to assist with their operations. There’s a reason for that!
As businesses grow, processes naturally need to be added and tweaked. Some of these add real value to your bottom line, but some don’t. Many companies claim that their customer service function is a real value-add, but do you have data that proves you actually add customers because of it?
Time is finite. Ideally, some of the most productive and engaged minds in your company reside in management. Each of these leaders only has so much time in a day.
As businesses grow, they get more complex. That’s just a fact of life. The problem is that this can lead your company leadership to get bogged down in items that don’t contribute directly to the larger vision and mission of your company. In fact, a Harvard Business Review article states that the typical company’s senior executives spend less than three days each month working together as a team—and in that time they devote less than three hours to strategic issues.
In Six Sigma, reducing variation is principle #2. It’s noted that when planning for Six Sigma, variation is undesirable because it creates an uncertainty of achieving your desired outcome. If the desired outcome you’re seeking is always profitability – then anything that may deviate from that model should be evaluated.
Savvy companies know that in order to grow, more resources need to be applied to products and services that perform. Often, that means weeding out options that may be under-performing. The trouble is, some companies don’t have the data to know the difference. It’s important to develop a process for pulling data on the performance of your offerings. Sit down and take an objective look at how each category is performing, and make a commitment to decrease the offerings that are not up to par in each.
Since 2014, Enshored has made a mission to service clients with customer support, back office support, content moderation, and marketing techniques, all to help clients in the most efficient way possible. Our team provides customer support paired with research to make our client’s business with their productivity and workflows.
This year, our dedication has earned us a spot on Clutch’s 2019 Global Leader list for our BPO services and outstanding customer support we’ve provided them. Clutch, the B2B ratings and review platform, looked at each company on their site to identify the companies who are currently making the biggest impact for their clients. We’re proud that this methodology has highlighted Enshored and our services.
These are the Top 100 highest-rated companies for Work-Life Balance in 2019, according to anonymous employee feedback on Comparably.com to a variety of questions regarding the topic. This distinction is segmented into two lists: Large companies (more than 500 employees) and Small/Mid-Size companies (500 employees or fewer).
Enshored, the leading outsourcing company for disruptive technology companies, announced that is has agreed a multi-year deal to sponsor a US based elite cycling team. The team shall be called EVOQ.BIKE p/b (presented by) ENSHORED.
“Any successful team needs to have grit, be professional, be obsessed with marginal gains, display phenomenal teamwork, and be selfless. I look forward to the team helping us deliver the marketing message of Enshored to future clients”: Ian Jackson, CEO
Inc. magazine revealed today that ENSHORED is No. 607 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.