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Four Tactics for Tackling Seasonality in Your Business

(This article originally appeared on www.inc.com.)

A key concern for all businesses is how to cope with seasonality. By this, I mean the fluctuation in activity caused by external factors. This is most critical to high growth, smaller businesses. Slowdowns in sales can have drastic knock on effects to cash flows, and can cause a lot of headaches for business owners.

Below are some of the tactics that can be employed to minimize or reverse these trends.